Wednesday
Dec122012

Email marketing tools

Cyri Jones and Ivan Surjanovic wrote an article in December's Business in Vancouver about email marketing (10 tips on how to run a successful email marketing campaign). It is worth a read if you are a bit confused about using email versus Facebook/Twitter etc, and it also provides the usual tips on writing a good email - even if you do a lot of email marketing, it doesn't hurt to check against the top tips now and then. They list Constant Contact, AWeber, MailChimp and IContact as four online tools. I use Constant Contact for several clients, and MailChimp for one client and like them both, but find Constant Contact easier to use. MailChimp has a few more querks than Constant Contact. If I was starting a new project, I would recommend Constant Contact.

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